Coursework feedback

Research and Planning - 12

Research and planning is complete, and some elements are proficient. The research into similar products is proficient, if a little basic at times. Ashley has shown an understanding of the task. The research into potential target audiences is basic, and although he does think about some demographics approaches, it is a little basic. The organisation of actors, locations etc. is proficient, and at times excellent. The storyboard, shot lists etc are detailed. There is a proficient level of care and presentation. 

Main Task – 48

There is evidence of excellence in some areas, and clearly evidence of proficiency in all others. The material is appropriate for the task and target audience. It has a clear narrative, driven by the voice over, and the editing is excellent with many examples of jump cutting, continuity cutting, match on action etc. These both ensure the meaning is apparent to the audience. There is a controlled use of the camera, with a good variety of shots and framing. The tension is built through the sound and voice-over, and the diegetic/non-diegetic sound has been cleverly applied. The vignette is a little heavy handed at times, and although there is a cliff-hanger at the end it is a little too quick to be very effective. Overall though this is a very good attempt, with many excellent qualities.