Research and Planning - 12
Research and planning is complete, and some elements are
proficient. The research into similar products is proficient, if a little basic
at times. Ashley has shown an understanding of the
task. The research into potential target audiences is basic, and although he
does think about some demographics approaches, it is a little basic. The
organisation of actors, locations etc. is proficient, and at times excellent. The
storyboard, shot lists etc are detailed. There is a proficient level of care
and presentation.
Main Task – 48
There is evidence of excellence in some areas, and clearly
evidence of proficiency in all others. The material is appropriate for the task
and target audience. It has a clear narrative, driven by the voice over, and
the editing is excellent with many examples of jump cutting, continuity
cutting, match on action etc. These both ensure the meaning is apparent to the
audience. There is a controlled use of the camera, with a good variety of shots
and framing. The tension is built through the sound and voice-over, and the
diegetic/non-diegetic sound has been cleverly applied. The vignette is a little
heavy handed at times, and although there is a cliff-hanger at the end it is a
little too quick to be very effective. Overall though this is a very good
attempt, with many excellent qualities.
